Product

RMAO Product Roadmap: How to Plan Ahead for Success

Why use RMAO Every person on a team will have their own set of biases and subjectivity while deciding the priority of features. You as the product owner will have…

Read more

RFM Segmentation for FREE

Why use RFM Segmentation RFM analysis is one of the easiest to learn that will help you predict the future behaviour of your customers. But tools like Mixpanel and Clevertap…

Read more

JIRA Expert: Tips to Become an Expert User of the JIRA Tool

The tool has become synonymous with the product / project management to an extent that some people tend to think proficiency on the JIRA tool equates to product management proficiency.…

Read more

How to Optimize Your Conversion Funnel for More Sales

When managing a product, you are going to be optimizing the user experience a lot. You job is to amplify the usage metric, get your product into the community headspace…

Read more

How to grow your product with Impact Analysis

Once upon a time in startup land there was a founder who was afraid of numbers. They worked hard day in and day out, slept for 3 hours each day…

Read more

Can the Demand for Other Sports Ever Match India’s Love for the Game

A casual dinner chat with wife led me towards the subject of sports. In India, why are cricket players treated like stars, given 5-star accommodations and high compensations while other…

Read more

How to Make Your Product Stand Out in a Competitive Market

The advent of the digital age with all it's bells and whistles has lowered the barrier to entry for creating and advertising products in terms of the overall cost and…

Read more

Top Product Metrics to Track

Your magical product app is released and real people are starting to use it. It feels rewarding to see traffic, much more to look at revenue numbers go up. There…

Read more

Kano Model: How to Plan Your Roadmap for Maximum Customer Satisfaction

Ever been part of teams where you add in features because the senior person in the team says so but user feedback says otherwise? Or the opposite, where someone thinks…

Read more

How to Estimate the Size of Your Target Market

Your dream is to create this one app that millions of people use in their lives. You spend a year creating your masterpiece and launch. But wait. Why aren't users…

Read more